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FCA Warns of CheapCuva Clone Impersonating Cuvva Limited

The FCA says CheapCuva is an unauthorised clone using Cuvva Limited’s identity to make its approach appear genuine.

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Do not send money, disclose credentials, or use contact details supplied in an unsolicited message. Verify the organisation independently.

The UK Financial Conduct Authority (FCA) has warned that CheapCuva is impersonating authorised firm Cuvva Limited. The unauthorised operation has been contacting people while posing as the genuine firm, the regulator says. Its listed details include the website cheapcuva.com and the Instagram account @cheapcuva. The FCA says the genuine firm, Cuvva Limited, has no connection with CheapCuva. Cuvva’s listed website is cuvva.com, and its FCA Firm Reference Number is 690273. The regulator cautions that clone operators may use other false contact details, mix them with details belonging to authorised firms, or change their information over time. People should therefore verify a firm and the services it is permitted to provide through the FCA Firm Checker, and use the contact details shown there when responding to an unexpected approach. Anyone who deals with an unauthorised firm such as the clone may not be able to take a complaint to the Financial Ombudsman Service and will not have Financial Services Compensation Scheme protection if the firm fails. The FCA says people who sent money to a fraudster on or after 7 October 2024 may be covered by protections introduced by the Payment Systems Regulator; coverage is not stated to be automatic. Anyone who believes they have been approached by a clone can report it to the FCA by calling 0800 111 6768 or using its contact form.